I used to be ashamed of my love for Ikea, thinking is wasn’t “high-end” or “designer” enough to be acceptable by the design loving community. Then I noticed Sarah Richardson was there all the time on Sarah’s House and all was right in the world.
And now, a brilliant parody of the movie “Gravity” set in your local Ikea. Video below
In Ikea, unlike space, everyone can hear you scream.Which is a good thing, considering the scary likelihood of getting lost within the store’s cavernous confines, stumbling down a disorienting pre-set path, through aisles of POÄNG chairs and improbably clean kitchens, all the while searching, hoping, for an exit. Anywhere, an exit.That sentiment is perfectly captured in “IKEA,” a comedic trailer written by Daniel Hubbard, which spoofs on the trailer for Alfonso Cuarón blockbuster, “Gravity.”Per the video’s description, “Alfonso Cuarón’s ‘IKEA'” features a two-person cast ofAlex Viola and Daniel Hubbard, with camerawork by Tyler Newhouse, who posits the ultimate question on his Facebook wall: “[H]ow the hell did we not get kicked out of Ikea, hour after hour after hour?”